PHILADELPHIA - Philadelphia's original sandwich joint has changed its name to avoid confusion. In 1992, two brothers opened the first Tony Luke's, which became a national chain of sandwiches. Today, Tony Luke Jr, the son, operates a small mail-order cheesesteak business and franchise locations under the name Tony Luke's.
The Original Tony Luke's Changes Name to Tony & Nick's Steaks
However, In a cease-and-desist letter, Tony Luke's, owned by the son, gave The Original Tony Luke's a deadline of July 25 to change their branding. In addition to avoiding confusion, the chain hopes to avoid any associations with the original location.
The Original, or "Tony Luke's," opened in South Philadelphia in 1992 but is now being renamed "Tony & Nick's Steaks." The move comes amid a bitter family feud that split the franchise. The brothers' new restaurant will be named Tony & Nick's Steaks. A Twitter user posted a photo of the building with the signage removed. Also, read more on PhillyBite Magazine.