SOUTH PHILLY - MilkBoy, the iconic Philadelphia-born brand known for booze, bites, and music, is hosting a VIP Kickoff Party and providing venue space for the inaugural PLAY Music Conference, a first-of-its-kind event in Philadelphia that will bring affordable music industry education to emerging independent artists.

The PLAY Music Conference will feature educational panels with industry professionals, networking opportunities, and nightly performances across multiple venues showcasing the talents of notable indie acts, beginning with the VIP Kickoff Party from 7pm – 1am on Thursday, February 16 at MilkBoy Philly (Chestnut Street) and running through Saturday, February 18.

The PLAY Music Conference is a spiritual successor to the Millennium Music Conference, a much-loved industry event held annually in Harrisburg for over 20 years before ending due to the COVID-19 pandemic. With hours of educational panels, networking events, and music showcases for emerging talent scheduled, PLAY Music Conference is positioned to carry Millennium’s torch. 

Registration for the PLAY Music Conference is available online; Daily Badges ($35), Full Badges ($55), VIP Badges ($99), Student Discount Badges ($35), and Artist Showcase Only Badges ($35) can be purchased here.


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