Philadelphia, PA — Jordan Salcito, founder and CEO of organic, canned wine brand RAMONA and Branden McRill, the restaurateur behind Fine-Drawn Hospitality (Walnut Street Café, The Post, and Sunset Social) are partnering to host a voter registration drive and boozy bake sale to benefit Vote.org on Friday,
October 16 from 3 to 6 PM. The event will be held at Sunset Social at CIRA Green, a rooftop venue with stunning views of the Schuylkill River and over 1.2 acres for ample social distancing. While celebrating Philadelphia’s stellar bakery talent, the event serves to help register individuals in the swing-state of Pennsylvania for the upcoming 2020 election and/or for their mail-in ballots before the October 19th and 27th deadlines, respectively.
In addition to voter registration and education, guests can enjoy socially distanced mingling, cocktails, and bake sale items on Sunset Social’s spacious rooftop. Complimentary cans of RAMONA’s pioneering organic wine spritzes will be on offer to those participating in the event while supplies last. Individually wrapped, COVID-19 safe baked goods powered by Julius Silvert Inc. and RAMONA-inspired cocktails from world-renowned bartender Ivy Mix will be for sale with 100% of proceeds from all baked goods and cocktails sold directly benefiting Vote.org. Contactless purchases and donations will be available via Spotfund.
Vote.org is the largest 501(c)(3) nonprofit, nonpartisan voting registration, and get-out-the-vote (GOTV) technology platform in America. It has registered more than 4.5 million new voters, verified 10.5 million voters’ registration status, and has helped over 39 million website users by providing registration links and deadlines, polling location details, and other essential voting information for each state. Vote.org also leverages its research-backed GOTV program each year, targeting underserved voters in regularly scheduled and special elections.
The boozy bake sale will feature confections from some of Philadelphia’s top bakers including:
Khoran Horn, Eat BLVCK, Stripp'd Juice, the forthcoming Guardhouse Cafe at the Frankford Arsenal Jack Peterson, Fine-Drawn Hospitality (Walnut Street Cafe, The Post, Sunset Social) Tova du Plessis, Essen Bakery Alexander Roman, High Street Philly
Sunset Social has been home to an array of events supporting community-driven programming, initiatives, and businesses in the wake of the pandemic. Founder of Fine Drawn Hospitality, Branden McRill, underscores the value of the open-air setting, “We are fortunate to have a space that enables us to safely host such important initiatives for our community -- especially during this pivotal time in America’s history. Voting options should be accessible to everyone and we’re grateful to have a forum to spread awareness and share information.” Driving voter registration is especially crucial this year, with many Philadelphians being unable or less inclined to visit the polls amidst the COVID-19 pandemic.
Jordan Salcito, founder of RAMONA and a veteran of the wine industry, hails from esteemed restaurants including Eleven Madison Park and Momofuku. When creating RAMONA, her goal was to build a socially conscious brand with a culture of empowerment that emphasizes finding and using your voice. RAMONA’s core mission includes leaving a positive trail of disruption by surprising, delighting, and improving the communities it serves. Salcito urges voters to be prepared and speaks to the empowerment Americans should feel when making their voices heard during election time, “Make a voting plan today — this is our most powerful tool in creating the world we want for ourselves and our loved ones.”