SOUTH PHILLY - The Philadelphia 76ers are officially tipping off their highly anticipated 2026-27 season with their annual media day, where all eyes will be on the franchise's blockbuster offseason acquisitions. LeBron James and Jaylen Brown are expected to address the media and don their Sixers jerseys for the first time, marking a massive new era for the team. They will be joined by returning franchise cornerstones Joel Embiid and Tyrese Maxey as training camp officially gets underway at the team's practice facility.
The media day appearances culminate a massive offseason overhaul for Philadelphia, which aggressively retooled its roster following a disappointing second-round playoff exit against the eventual NBA champion New York Knicks last season. By signing the legendary James and acquiring Brown—who is coming off a career-high scoring season—the Sixers have assembled a star-studded lineup. James recently said he hopes to be the "final little piece" that helps propel the team over the championship hump, setting high expectations as the new-look roster finally takes the court together.
