Philadelphia, PA - You might not expect to find a cool vintage shirt at a gym. Still, it's a great place to look if you are at City Fitness, where City Shop has launched this summer at four of the fitness company's six club locations.
Long known for its stunning gyms around Philadelphia, City Fitness Philadelphia is taking its tagline "more than a gym" and making it come to life by bringing well-executed offerings that surprise and delight. Collaborating with local businesses provides members and patrons a great opportunity to further connect with the city.
City Shop, which you can find at the Fishtown, East Market, Logan Square, and Graduate Hospital locations, sells City Fitness branded apparel alongside a rotating selection of high-quality vintage, hand-selected by their partner Complete Nostalgia. Artfully displayed in the clubs with a backdrop of grass walls and neon signs. The vintage is professionally restored and chosen by Complete Nostalgia owner True (Mark Phipps) with the CF consumer in mind.
In addition to City Shop, City Fitness will also soon be launching their very own sneaker in collaboration with Garrixon, a high-end Philadelphia-based sneaker company. The brand is the only sneaker company that makes its footwear entirely in Philadelphia. The sneaker will feature artwork by a local artist and is expected to hit City Shop by the end of the year.
City Fitness is also poised to launch City Shakes in the Fall. Many clubs already have a juice or shake bar, but this will be another reimagining that streamlines their offerings if the vintage is any indication, ⸻expect a few surprises.
In the meantime, City Fitness wants to celebrate their newest City Shop x Complete Nostalgia launch with a Shop & Hang event. On September 9th from 5:30 pm- 7:00 pm, at the Fishtown location, members and non-members will be able to meet True from Complete Nostalgia. True will also answer any questions and showcase his vintage line with a pop-up-style shopping event outside of the fitness club. With this event open to the public, City Fitness invites all to check out the brand new City Shop and Complete Nostalgia line.