PHILADELPHIA - As millennials become more affluent, their spending habits transform the convenience store industry. Convenience stores across the US respond to the shift in customer demand by offering fresher food choices with less sugar, salt, and preservatives.
The Upscale Convenience Store Trend
Leading this revolution are companies like Foxtrot in Chicago and DC, Green Zebra Grocery, The Goods Mart, Choice Market, and Barrels & Vines. These stores are introducing self-service kiosks that allow customers to order and pay for food service items with their smartphones or other devices. This instant connectivity between customers and store operations enables faster service while helping C-stores maximize margins and sales.
Wawa and Sheetz are already leading this shift toward new convenience trends, while Michigan-based Casey's is responding uniquely. Even smaller independents are finding unique ways to differentiate their locations. These upscale convenience stores feature organic and better-for-you packaged goods, craft beer and kombucha on tap, restaurant-quality fresh prepared foods such as produce and salads, as well as artisan coffee in renovated buildings with wood inlaid floors, natural lighting, and attractive refrigerated cases - appealing to everyone from Class A drivers and retirees to #vanlife couples looking for gas, snacks, and beverages on the road.
The convenience store industry is rapidly evolving to meet the needs of millennials who demand premium experiences from brands. Companies like Foxtrot in Chicago and DC are paving the way for a new era of convenience stores that provide healthier options with a modern shopping experience that will appeal to all customers.
